We live in a fast changing world. The technological revolution has led to rapid evolution of customer demands and consumer trends. Additionally the industry is very competitive, even in fast growing Asia there have been many casualties. We don’t treat hotel rooms like a commodity, just building them and automatically expecting them to fill. We closely monitor consumer trends and are sensitive to what the market wants. We develop ideas that are new, novel but so obviously in line with consumer trends, so clearly what people want we anticipate demand. Sometimes we go to the next level and actually create demand. We stay ahead by focusing on :

We place great importance on highly creative concept development that is sensitive to a given location and local cultural and design elements. We avoid standard, off the shelf designs and copying what others have done. Every detail is thought through and critically analyzed from amenities to service concepts to toilet roll holders. We are continuously developing our hospitality and leisure concepts and reviewing the advantages and disadvantages to lead new market trends. Thus we create the most appropriate product for each of our projects. This is then implemented by closely working with the GM of each property in adapting our policies and systems according to the local environment.

People are paramount in the service industry. Ideas such as employee development and training, employee recognition, cross training, performance related pay, empowerment and quality circles are now conventional wisdom and play a big part in our business. In addition to all of the above we also instill strong market orientation and financial discipline amongst all of our team as well as a strong commitment through loyalty and a feeling of belonging.

As a dynamic and young company we avoid the “Big Corporation Animal” and rather look for talented and experienced GM’s who are entrepreneurial with initiative. In order for this to work we allow our GM’s a fair degree of freedom and autonomy whilst of course we regularly monitor each operation and give clear guidelines on financial targets, operating philosophy and maintain essential controls and systems. Within this framework we demand that our GM’s take full responsibility for their unit.

As the Indonesia hospitality industry become more and more competitive we see differentiation as a key element in product development and positioning. NOVUS, with its brands, has found under-developed niches in the market which work on the premise that clients are looking for a “experience” and not just a product. We create an overall experience that is absorbed by all the human senses and with each concept there is consistency and harmony between what is seen, touched heard and smell.